Our Promise
We are one with our Island and we want to protect and uplift our people, our community, and our Aruban nature and heritage. Our commitment is to create moments of pure enjoyment, making every stay a celebration of island living and the pursuit of genuine happiness for our guests, team, community and planet.
On an island where everything is deliciously “poco poco” - relaxed & slow - sustainability is a hard-earned victory! Limited resources demand creativity, patience, and persistence.
While we may be small, we feel mighty and are determined to continuously learn & make a lasting impact.
Environmental Conservation
By adopting sustainable and regenerative practices, we strive to connect with, and enhance our surrounding ecosystem while providing exceptional experiences to our guests.
- Renewable Energy & Efficiency: 80 solar panels power the Lobby, and all 32 new buildings, 100% LED lighting and ultra inverter A/Cs reduce electricity use by up to 90%.
- Water Conservation: Advanced water filtration repurposes 1,8 million liters annually, with solar water heaters, water-saving fixtures, and a towel and linen reuse program further minimizing water waste.
- Waste Reduction & Recycling: Plastic, paper, glass, food, and chemical waste are composted, recycled, and reused with the support of local partners.
- Biodiversity in our garden: Over 2,300 trees and plants were added to the garden, producing 100 tons of oxygen yearly and creating habitats for birds, bees, and butterflies.
- Protecting nature beyond the hotel: Guests and our team are educated on sustainable practices, encouraged to participate in eco-initiatives like beach cleanups, and introduced to Aruba’s natural wonders
Art & Cultural Heritage
Through immersive experiences, creative expression, and authentic island storytelling, we honor Aruba’s heritage while inviting guests to connect more deeply with the culture, community, and spirit of the island.
- Showcasing Local Art: Every guest room features works by Aruban artists, including pieces from the Artesano Foundation, supporting prisoner rehabilitation and reintegration.
- Live Art Experiences: Guests can enjoy live painting sessions in the gardens or on the beach, turning the property into a living art gallery that celebrates Aruba’s local artists.
- Artist in Residence Program: Boardwalk welcomes artists from around the world to create and inspire, leaving behind a legacy piece that reflect the island, such as Natalie Clements’ film on Aruba’s wildlife.
- Cultural Connection: Boardwalk celebrates Aruban culture through architecture, art, music, and cuisine, offering guests an authentic island experience rooted in local traditions and lifestyle. Each casita invites guests to “live like a local” with private patios, hammocks, and BBQs that embody island living.
- Historic Coconut Plantation: The hotel’s location tells the story of how Palm Beach got its name and honors the hotel grounds heritage as part of Aruba’s early coconut and date palm cultivation.
Uplifting our Community and Destination
We celebrate Aruba through meaningful local partnerships from cultural and animal welfare initiatives to community programs and locally made creations, offering guests authentic experiences while thoughtfully giving back to the island.
- Authentic Island Experience: Boardwalk helps guests discover the real Aruba by providing coolers, beach chairs, and snorkel gear, along with temed Treasure Maps, blogs, and social media, guests are guided to local history, art, cuisine, and hidden gems for a genuine island adventure.
- Community Support: The hotel gives back through donations to Fundacion pa Nos Comunidad, Santa’s Cause Foundation, and Trampolin pa Trabou internships. Guests can join these efforts via the Do-Good Program, strengthening connections with the local community.
- Animal Welfare & Cultural Partnerships: Boardwalk partners with Sgt. Pepper’s Friends and the Donkey Sanctuary Aruba for animal rescue initiatives, supports Arte Sano Foundation artists, contributes to the renovation of Cas di Cultura, and sponsors local sporting events to promote wellbeing and creativity.
- Locally Sourced Creations: The Lobby Shop supports Aruban craftsmanship with locally made art, jewelry, beachwear, and accessories from small businesses and team members, offering guests unique, authentic souvenirs while supporting Aruba’s local economy.
Caring for our Team
We cultivate a caring, inclusive, and growth-minded workplace investing in team development, celebrating diversity, and prioritizing well-being to ensure our team thrives and brings their best to every guest experience.
- Continuous Growth & Learning: Boardwalk invests in its team through English classes, leadership programs, sustainability and hospitality tech training, and personalized learning paths, empowering team members and promoting from within.
- Leadership Development & Global Insight: The management team engages in Regenerative Hotels courses, retreats, and international tourism seminars to expand their understanding of responsible and innovative hospitality.
- Diversity & Inclusion: With 74 team members representing 14 nationalities, 65% of whom are women, Boardwalk embraces Aruba’s cultural diversity and fosters an environment where everyone can thrive.
- Well-being & Team Happiness: A culture of care shines through health coverage, daycare allowances, mental health support, and loyalty rewards, complemented by happy traditions like Health Weeks, birthday celebrations, and local-themed lunches.
Do-Good Program
We like to make it easy for our guests to support our efforts so we created our "Do-Good" Program, encouraging guests to get involved in any of our 14 meaningful initiatives, such as composting, using reusable water bottles, supporting local food banks, and helping to protect Aruba's natural wonders.
Where it all began
Coconuts, slow vacations to the island & the dream of an authentic Aruban experience